About Gothelf & Co
Inspiring a Life Well Lived
Life doesn't stop being interesting at a certain age. In many ways, it gets better.
There are places still waiting to be explored, experiences still waiting to be enjoyed, ideas still waiting to be discovered, and dreams that may have been put aside but never truly forgotten.
Gothelf & Company was created for women who are ready to embrace all of it.
We believe a well-lived life isn't about following someone else's idea of what life should look like. It's about discovering what brings you joy, making time for what matters, staying curious, and giving yourself permission to try something new.
Travel. Lifestyle.Discovery.
Gothelf & Company brings together the things that make life more enjoyable—from travel and memorable experiences to beautiful surroundings, thoughtful finds, local discoveries, and the simple pleasures of everyday living.
Through The Journal, you'll find stories, ideas, travel tips, destinations worth exploring, and discoveries worth sharing.
And when you're ready to go somewhere wonderful, our travel offerings can help you turn the idea of a trip into a journey you'll remember.

For Every Season of Life
While much of what we create speaks especially to women in midlife and beyond, Gothelf & Company isn't defined by an age.
It's about a mindset.
It's for the woman discovering something new about herself at 35, starting a new adventure at 50, traveling somewhere she's always dreamed of at 65, or simply deciding that this season of life deserves to be enjoyed a little more.
Wherever you are, there's always more to discover.
A Life That's Beautifully Your Own
We don't believe in waiting for the “right time” to enjoy life.
Take the trip. Set the table beautifully. Explore the little town you've driven past a hundred times. Try something you've never done before. Make your home feel more like you. Celebrate the ordinary moments alongside the extraordinary ones.
Because living well isn't about having a perfect life.
It's about creating a life that feels beautifully your own.
Meet Lisa
For a long time, I was the woman who made sure everyone else was taken care of. Like so many women, I put my own dreams on the back burner while I focused on family, responsibilities, and the people I loved.
Then my daughter grew up. She was thriving, finding her own path, and building a life of her own. I found myself asking a question I hadn't asked in a very long time:
What do I want?
I realized I don't want to simply read about other people's adventures. I want to experience them. I want to travel, discover new places, try new things, create beautiful spaces, and make memories of my own.
I want to be more than someone's significant other, mom, or caretaker.
I want to be Lisa.
Gothelf & Company grew from that realization—a place for women who are ready to make room for themselves, embrace what's next, and experience more of what life has to offer.
Because our dreams don't have an expiration date.
Let's stop simply reading about the lives we want to live. Let's go live them.
Gothelf & Co.
A beautiful place for women who are ready to live more of their own lives.